25 Social Media Tips for Real Estate Agents

Social media is a necessary tool for real estate agents in this modern age of technology. A good online presence can bring in all sorts of benefits, including new clients and networking opportunities. Are you making the most of your time online? Here are some tried and true tips that I use on a daily basis to grow my personal real estate business.

Facebook Tips for Realtors

1.  Seek out Facebook pages of industry leaders and “Like” and engage as your page.

2.  Always reply to comments and posts on your Facebook business page.

3.  Use Facebook insights to see what’s working not not working.

4.  Embed Facebook posts onto your website as testimonials. Further reading: 6 Ways to Embed Facebook on Your Website.

5.  Add tabs to your Facebook page to link to other social media accounts, apps, your website and more.

6.  Use Facebook ads to get your first few thousand likes

7.  Post about local neighborhoods in your area of service.

8.  Engage your followers with contests. Be sure to follow Facebook promotional guidelines or risk having your campaign removed.

Twitter Tips for Realtors

9.  Character limit for tweets: 140 characters. Aim for 120 characters, leaving extra room for replies and retweets.

10. Tweet blog posts, and make a point to remarket older posts at least once a week.

11. Use @mentions to keep in touch with your clients/followers.

12. Always thank followers who retweet your content.

13. Create lists to organize your contacts. This is a great way to organize your feeds.

14. Spread out your tweets. Do not post a bunch of tweets at once. It deters followers.

15. Master Twitter keyboard shortcuts.

16. Use hashtags in moderation. No more than 2/per tweet.

Pinterest Tips for Realtors

17. Inviting your friends is the fastest way to grow your followers.

18. Before pinning an image, highlight any text, then press the pin button to make the text appear as the description of the pin.

19. Send relevant pins to your followers to encourage engagement and develop relationships.

20. Don't forget to hashtag your pins. Again, no more than 2/per pin.

21. Disable e-mail notifications. Learn how to here.

22. Create group boards, and allow your followers to add their own pins. Some ideas: decor ideas, home renovations, home hacks.

23. Click on the popular tab to see what's trending.

24. Schedule your pins throughout the day using a 3rd party software for increased exposure.

25. Don't forget to add a link to your website on your profile description.